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And the winner is…


The German Brand Award was launched in 2016 and has since become one of the most prestigious awards in the brand world. The aim of the award is to honour outstanding brands and their innovative brand management. The focus is not only on large companies but also on medium-sized companies, start-ups and even non-profit organisations that have successfully established their brand.

The special feature of the German Brand Award is its comprehensive evaluation method. A top-class jury of experts from the world of brands evaluates the submitted brands according to various criteria. These include aspects such as brand strategy, brand implementation, design quality and brand impact. This holistic approach ensures that the winning brands are considered and evaluated as a whole. The awards include categories such as 'Excellence in Brand Strategy, Management and Creation', 'Product Brand of the Year' and 'Digital Brand of the Year'. These cover different industries and aspects of brand management to reflect the diversity and creativity of the brand landscape.

Dr. Med Schrammek Company is one of the happy winners of the German Brand Awards - twice in the following categories:

»Winner« for the GREEN PEEL® Relaunch Brand Communication in the category - Excellence in Brand Strategy and Creation - Brand Design – Corporate Brand.

»Special Mention« for Dr. Med. Schrammek Kosmetik opened a Flagship Store and institute in the category - Excellence in Brand Strategy and Creation - Brand Communication – Point of Sale.

With the opening of the first Flagship Store and institute in Düsseldorf, Dr. Med Schrammek Company has taken a major step forward in development. The "Home of Medical Beauty" creates a touch point for our brand. It is a combination of ingredient cosmetics and professional treatments under one roof.

With the original GREEN PEEL® Herbal Peeling treatment, Dr. Med Schrammek is represented in more than 70 countries worldwide and wanted to reflect this diversity in brand communication. They have combined tradition and innovation, focusing on different skin problems and different skin types.

The German Brand Award reflects the success of the project and the new brand communication.

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